Intex eyes Rs 100 cr mark in Indian mobile accessories market
Intex's growth was majorly driven by its mobile accessory segement, which had a standard growth rate of 20-25 percent
The Indian mobile accessories market is set to explode owing to the exponential smartphone sales growth and domestic phone maker Intex aims to touch the Rs 100 crore mark in this segment by March next year, while gearing up to play a key role in the batteries segment, a top company executive has said.
The global mobile phone accessories market is expected to reach $107.3 billion by 2022, according to alliedmarketresearch.com. The major factor that boosts market growth is the increase in adoption of smartphones in urban as well as rural areas.
Industry experts peg the Indian mobile accessoriessegment at $1 billion, which is set to grow 20-25 percent year-on-year.